Osteria Gino is a casual restaurant located in Gyeonggi-do, South Korea. It serves a variety of Italian-style dishes such as steak, pizza, and pasta, and offers a flavor and atmosphere that can be enjoyed by people of all ages without being limited to a specific age group. We created a new image for the brand by changing the name from 'Il Gufo' to 'Gino', the nickname of the main chef. To emphasize the pride and differentiation as an authentic Italian restaurant, we designed a logo based on a typeface with a strong traditional image among serifs.

We also realized that the store's exterior was difficult to attract attention due to location constraints. To solve this problem, we created and placed various installations using the exterior walls to showcase the store's characteristics, signature menus, prices, and offers even without entering the store. This enlivened both the interior and exterior of the store, making it more accessible to customers.